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Is Internet Marketing DEAD?
by Bob Gatchel
http://www.SmartMarketingSecrets.com
Is Internet Marketing DEAD? Interesting question isn't it! And, I'll
bet that the answer to this provocative question is going to shock
you! WHY? Because Internet marketing IS DEAD . that is IF you
continue to try to build an online venture using the worn out, tired,
"old rules" of traditional Internet marketing!
How can I make such a strong claim? Here are the cold, hard facts:
Most Internet marketers never earn a single cent! In fact, most of
them lose end up losing money! But that doesn't stop tens of
thousands of people from putting their business online . only to
repeat this failure cycle! I wonder why?
I guess we all like to think we're well informed and think that we
know exactly what we're doing when it comes to Internet marketing.
Perhaps we read a book or took a class on the subject. And I guess
that we all have the "dreams of internet wealth".
Well then .If we're all so smart, why aren't we all "internet
millionaires" yet?"
The answer is simple. Almost everything we've been taught about
Internet Marketing is WRONG! Much of the advice of the so called
"internet marketing experts" is outdated and unworkable! It didn't
work in the past, it doesn't work now, and it doesn't show any promise
for working in the future. So, It's not our fault we're not making
money, we've simply been taught the wrong ways to do it! We just
didn't know any better!
THE GOOD
NEWS:
Yes there is good news! You can indeed be successful with any online
venture. The "success solution" for online marketing is really quite
simple, as long as you know the "New Rules". As a long-time Internet
entrepreneur myself, I've done my homework and have been to the school
of "marketing hard knocks". And guess what? I've discovered that the
strategies that are working are remarkably simple, but radically
different from the ones that we've all been following for so long!
The 4 Step Internet Marketing Success Formula
Step 1 - Make Your Business Unique
Every business or service needs to find their "edge". What sets your
business apart from your online competitors? You must add your own
unique selling proposition to your business. That simple adjustment
can put you light years ahead of the competition. Research your best
competitors, and then be different.
Step 2 - Create a Website that SELLS
Your website is your sales force, and you need it to focus on selling
your product or service. Focus means you must grab the visitor's
attention, create interest and finally ask for the order! Keep your
site focused on getting the sale, with no clutter or links to other
sites. Study successful websites and see how they use copy and model
those concepts for your product or service.
Step 3 - Get Quality Traffic and Quality Leads
The formula for a profitable website is as follows: Quality traffic +
Quality leads = Quality Sales. The days of posting ads in free
classifieds online are long gone. There are many free and low cost
ways to get targeted leads. Press releases and articles to offline
and online publications are tremendous ways to get free leads. Offline
direct mail can also drive visitors to your sites. One of my
favorites is to do Joint Ventures with other noncompetitive online
sites and share databases and split the sales!
Step 4 - Repeat Sales to Your Customers
So, just who is your best customer? Someone who has bought from you
before! Be sure to send them follow up offers! Perhaps even giving
them a special discount as a "preferred customer" can keep them loyal
buyers of your product line! The moral of the story? Keep your
customers happy with offers that would interest them and they will
keep you happy by ordering from you again and again! This is one of
the biggest mistakes that online marketers make - ignoring their old
customers!
Bottom line, If we want to be successful, we're going to have to
change. We're going to have to shake up and challenge our long-held
beliefs about what works in making money online, and what doesn't.
We're going to have to be willing to continually find the new
strategies and systems that really work, and use them to their fullest
potential. If we can do all that, we WILL succeed, and our Internet
marketing will not be "dead on arrival", but instead create a
substantial, long term income stream.
Bob Gatchel, a noted internet marketing lecturer and author, is the
President of SmartMarketingSecrets.com, a company specializing in
helping clients build profitable internet businesses based on proven
and successful "Smart Marketing" systems. For more information on
Bob's products and services, you can contact him online at:
http://www.smartmarketingsecrets.com, or by Email:
webmaster@smartmarketingsecrets.com. For a limited time, Bob is
offering a FREE Membership in his 7 Part E-Training Course titled:
"The Smart, New Rules of Internet Marketing". You can register for
this free course and weekly "member's only" newsletter at this special
website:
http://www.smartmarketingsecrets.com/special
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