Go With What Brung Ya'! 

By Burt Dubin


 

Bill Gove, NSA's first president, said those famous words. And
they are the essential wisdom of finding your perfect niche. Go
with what brung ya'. Here's how:

Array your assets before you: Your background, your beliefs, your
education, your essence, your experiences, your feelings, your
spirit, your talent, your tastes, your travels, and your
values.

Resting quietly in this 11 part pastiche is your perfect niche.
Ask yourself these questions: What is your secret dream? What are
your known talents? What are your hidden talents? What are your
real strengths? What do you do best and have the most fun
doing?

In the tapestry of your responses to these queries your niche
waits for you to recognize it. Know this: You were born unique.
You are one-of-a-kind. You are the best you, the youest you there
will ever be. And there will never be another you. You're here
on a one-way ticket. You have your life to live. More than that,
you have your chance to leave this a better world because you
were here.

You're a speaker or a wanna-be. You have a history of hopes and
longings, hungers and yearnings, hunches and desires, actions and
attainments. These colluded innocently and unknowingly to deliver
you and your consciousness to this hour.

The bundle of 11 assets named in the second paragraph above add
up to you. You're the world expert on you. And you want
answers.

I don't have them. The answers you seek are inside of you.
They're jumping and shouting, "look at me, here I am, here I
am, here I am!!!"

Here are some ideas you can use to find your personal answers:

1. Ask yourself, as an expert who speaks, what sort of people you
want to address.

2. On which topics or issues do you want to make yourself a
world-class expert.

3. What do you see as your gift for the world?

4. Let your subconscious mind guide you. Listen to your inner
knowing.

5. Go to the largest convenient book shop. Seek books by
futurists. Look for sunrise industries. Research emerging trends.
Plan to ride the wave of these trends. To make yourself a
recognized expert in something.

6. When useful answers come to you, write them down. Then, take
resolute action.

7. Light a fire in your belly, a passion for your chosen topic, a
passion that empowers you to illuminate others.

Once you have selected-or intuitively accepted-your niche, your
real work starts. Develop a one hour speech, a blend of
substance, entertainment and a bit of participation. This program
is to be inspiring, fun. You share what-to's, not how-to's.
This is your General Session speech.

Next, create a 2 to 3 hour seminar or workshop. In this format
you deliver how-to's. This is your Breakout Session program.

Now you're ready to build your name and fame. Here are smart
actions to take now:

1. Create 20 minute talks, each a synthesis of some of your
essential wisdom. Begin to give free talks to service clubs and
community organizations. This is your shakedown period. It's
your off Broadway tryout. If you're like most experts who speak,
you find yourself cleaning up and enhancing your program.

2. Write papers to self-publish. Start getting articles published
in media read by those in your target markets.

Burt Dubin, a 20 year veteran of the business of speaking,
coaches and mentors speakers and wanna-be's world-wide. Burt
works with people who want to be speakers and with speakers who
want to be masters. The words of his clients, the admiration and
respect expressed for his work by some of the world's most
successful speakers, testify to the values he delivers. For
samples of his wisdom, simply go to his web-site,
http://www.SpeakingBizSuccess.com or e-mail Burt at
burt@SpeakingBizSuccess.com. Down-load some of the 20 FREE
articles and 26 FREE newsletters.

Burt Dubin, 1 Speaking Success Road, Kingman,
Arizona 86402-6543, USA.    Phone 1-800-321-1225.
Fax 928-753-7554.
E-mail Burt at: burt@SpeakingBizSuccess.com

© Copyright 2001 Burt Dubin